The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market.The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. This programmatic advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The programmatic advertising market research report is one of a series of new reports that provides programmatic advertising market statistics, including programmatic advertising industry global market size, regional shares, competitors with a programmatic advertising market share, detailed programmatic advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic advertising industry. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. North America was the largest region in the programmatic advertising market in 2021.Asia-Pacific is expected to be the fastest-growing region in the forecast period. Programmatic advertising end users are education, media and entertainment, retail and travel. The audio ads include digital radio, podcasts, audio articles, and streaming music services.These ads are viewed on mobile and desktop and for SMBS (small and medium-sized businesses) and large enterprises. The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads.The audio ads refers to the automated process of buying, selling, and delivery of audio ads. Machine learning and AI optimization are used to replace human negotiations. The programmatic advertising market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use of automated technology for buying and selling the advertising spaces.Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. The programmatic advertising market is expected to reach $18.42 billion in 2026 at a compound annual growth rate (CAGR) of 25.67%. The global programmatic advertising market is expected to grow from $6.06 billion in 2021 to $7.38 billion in 2022 at a compound annual growth rate (CAGR) of 21.77%. 12, 2022 (GLOBE NEWSWIRE) - announces the release of the report "Programmatic Advertising Global Market Report 2022" - Ĭom Inc, Outbrain, and Microsoft. Major players in the programmatic advertising market are Adobe, AdReady, AdRoll, Magnite Inc, Baidu Inc, Basis Technologies, Choozle, DoubleClick, Tencent Holdings Ltd, Yahoo, Google, DataXu, AOL, Amazon.
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